Azero
Renewable power generation.
Brief
Our challenge was to create a brand that balances creative flair with emotional resonance.
The visual identity pulls directly from the film experience itself: a colour palette inspired by the first exposed frame and illustrations built around the core mechanics of photography.
From positioning to patterns, everything was crafted to support Scatto’s core promise: a modern memory ritual rooted in storytelling, surprise, and shared perspective.
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Our Approach
With Azero focused on securing its first round of funding, we crafted a visual system that’s distinct, cohesive, and flexible.
Every element was designed to empower the team, giving them the tools to present a unified story to investors while laying the foundation for future growth.
The Logo
The logo is defined by clean, geometric shapes and a balanced, neutral appearance.
Inspired by Scandinavian sans-serif typography, it embodies simplicity and functionality.
Its clarity mirrors Azero’s focus on efficiency, while the balanced design reinforces trust and adaptability for diverse stakeholders.
The Colour Palette
A core palette of brick red, sandstone, and black creates a timeless yet modern foundation—grounded, confident, and distinct from conventional energy branding.
Supporting accents of pale green, cool blue, and a solar-inspired gradient add freshness and flexibility, allowing the system to adapt across contexts while reinforcing Azero’s energy mission.
Early Investor Materials
We crafted a suite of investor-facing tools—including a custom pitch deck and Google Slides template—designed to tell Azero’s story with clarity and confidence.
Every slide balances insight with simplicity, helping the team communicate their vision, build trust, and guide conversations with investors and partners.
SCATTO was built around the art of shared storytelling, transforming guests from observers into co-creators of memories.
Our approach celebrates the slow, tactile process of analog photography—the click of the shutter, the limited frames, and the anticipation of discovering what each shot has captured.
