Scatto
Analog event cameras.
Brief
Our challenge was to create a brand that balances creative flair with emotional resonance. The visual identity pulls directly from the film experience itself: a colour palette inspired by the first exposed frame and illustrations built around the core mechanics of photography.
From positioning to patterns, everything was crafted to support Scatto’s core promise: a modern memory ritual rooted in storytelling, surprise, and shared perspective.
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Our Approach
SCATTO was built around the art of shared storytelling, transforming guests from observers into co-creators of memories.
Our approach celebrates the slow, tactile process of analog photography—the click of the shutter, the limited frames, and the anticipation of discovering what each shot has captured.
From positioning to visual identity, every detail was designed to reflect authenticity, presence, and intentional craft, creating a brand that celebrates genuine emotion and moments worth feeling twice.
The Logo
The SCATTO wordmark draws on brutalist forms—raw, bold, and unadorned, showing the shapes as they are. Subtle irregularities in the letterforms give the SCATTO wordmark character, echoing the unfiltered beauty of film photography.
The Colour Palette
The palette draws from the very first frame on a roll of film—those burnt, light-leaked tones that appear when the roll is first loaded and exposed to light.
Illustrations & Patterns
Born from the idea of abstractly representing photography’s core elements—aperture, shutter speed, and ISO—each illustration uses the “flash capsule” as its foundation.
These were then combined into the brand’s pattern system: layered with grain, varied in scale, and reconfigured. Interestingly, overlapping apertures create a distinctive diamond, evocative of a camera’s flash.
We anchored Capire in the idea of bringing accounting down to earth. The brand system was designed to mirror the founders teaching: clear, structured, and professional, but always with warmth, relatability, and a touch of fun.
